DYM – Market Research

Estudis Internacionals

END OF YEAR SURVEY: Giving the World a Voice 

The End of Year (EoY)™ survey is one of the longest standing traditions of WIN/GIA Association.

WIN/Gallup International Association’s End of Year survey is a global study that collects the public’s view on the challenges that the world faces today.

Ongoing since 1977, WIN/Gallup International has always considered that giving a Voice to the People is one of the responsibilities of market researchers and at the core of the founding philosophy of our Association.

The purpose of WIN/Gallup International’s End of Year is revealed in the own words of its founder, Dr. George H. Gallup:
‘If democracy is supposed to be based on the will of the people, then somebody should go out and find out what that will is. The right to speak out vigorously on governmental and corporate policies is one of the most staunchly defended freedoms of the World.’

The End of Year survey provides a scientific window into the thoughts and behaviors of the world’s population.

70% of Spaniards believe that the economic situation will be better or the same in 2016

7 out of 10 Spaniards believe that the economic situation will be better or the same in 2016 than 2015 according to the WIN/Gallup International’s End of Year survey 2015 conducted in Spain by our Member Instituto DYM and published by El Confidencial, an important Spanish news site.

Spain’s Headlines:
Globally, 45% of the world is optimistic about the economic outlook for 2016. In Spain, 7 out of 10 Spaniards believe that the economic situation will be better or the same in 2016 than 2015.
28% of Spaniards believe 2016 will be of economic prosperity, which is above the European average of 14%. The greater optimism in Spain is among the young, aged between 18 and 24. years.
In Europe; Sweden, Austria, Greece, Italy and Belgium have less than 10% respondents with economic optimism.
Greece is by far the most pessimistic country where over 70% have a pessimistic view for the economic situation in 2016.
Europe is the continent that has the highest economic pessimism.