DYM – Market Research

Quantitative division

Instituto DYM offers a full range of services including ad-hoc quantitative and qualitative, market and opinion research.
Instituto DYM works both nationally and internationally.

QUANTITATIVE DEPARTMENT

• ÓMNIBUS 2015
  
  PERSONAL DYM: Computer Assisted Personal Interview
  TELEPHONE DYM: Computer Assisted Telephone Interview
  ONLINE DYM Computer WEB Interview
• PAD RESEARCH: (Product Analysis Department). We analyses all components of the product in each of their modes.
• MOBILITY AND TRANSPORT RESEARCH: Research related to mobility of the population and all the circumstances around it.
  Research into the characteristics od mobility of the population and its habits.
  Mobility Analysis.
  Origin Destination (O/D).
  Analysis Studies Regarding Transport Integration.
  Analysis of advertising effectiveness.
  Research to analyse of fraud.

• POLITICAL RESEARCH AND PUBLIC OPINION:
  Election Polls.
  Sociology Research.
  Voting Estimates.

• TECHNOLOGY AND COMMUNICATION RESEARCH
• PUBLIC ADMINISTRATION RESEARCH: Throughout its history, Insituto DYM has worked with Spain’s public administration bodies and is approved by both public and private administrations such us Ajuntament de Barcelona, Diputació de Barcelona and Centre d’ Estudis d’Opinió CEO.
• DYMPHARMA : is the area of Institute DYM heritage of our acumulated experience in the studies of medical and pharmaceutical market research for more than 48 years and the continuining development of new concepts and methodologies.

METHODS FOR GATHERING INFORMATION.

• PAPI:Traditional system for collecting information using a paper-based questionnaire and pen.
• CAPI:Computer Assisted Personal Interview: Collection of information by face to face interview with the help of a computer.
• CATI: Computer Assisted Telephone Interview: Telephone Interviews done with the help of a computer.
• ONLINE:Intervirews carried out online over the internet.
• MAIL
• MYSTERY SHOPPERS.
• DESK RESEARCH